IMPORTANT NOTE:

You may notice that nowhere in this book do I cover the subject of Banner Exchanges. This is because BANNERS DON’T WORK.

THEY ARE THE #1 REASON FOR LOW TRAFFIC AND TERRIBLE CONVERSION RATES?

Retinal studies have shown that Web surfers actually avoid banners. Yes, their eyes look away. Click-throughs have plummeted to under half-of-a-percent.

In fact, it has been proved that banners are worse than futile. They are counterproductive. Research has shown that sites that rely on banners have an average Conversion Rate of 0.5%. But those who use “in-context” text links (i.e., text links that are part of the content of the Web page) average over 3.5%.

How’s that for a reason not to use banners?

Why does this happen?

Banners are cheesy and hurt your credibility. Because visitors simply arrive feeling “pitched” rather than informed. So they arrive at your site in a resisting mindset, rather than with an open, ready-to-buy attitude.

Conclusion?

Don’t use banners.

Yes, I know “they're so-o-o-o-o easy.” It’s always easy to not make money. That’s how all those get-rich-quick-guys do so well... the allure of easy money.

No such thing.

I must repeat… Don’t use banners.

Ask yourself the question, “How many banner ads do I click on?” …and then give an honest answer.

In fact, if you are currently making good progress with your 10,000hits program you will have already joined several banner exchanges, because they are an integral part of the dynamics (putting your links on other people’s sites).

However, as a one-off method of attracting traffic to your site, banners do not, in my view, make a significant contribution.

Why do I mention all that here?

Because there is one MASSIVE EXCEPTION, and that is banners advertising Casino sites, which, for some reason, work extremely well.

If you are going to exchange banners or put banner ads on your site, might as well make it Casino banners to be sure to get a return from them. (You can get banners from either of the Casino Web sites I recommend here)

Adult site banners also work extremely well, but netiquette suggests that you should only place these on web pages with similar content. You risk offending potential customers if you place an Adult banner on a normal commercial Web site.

I’m sure that the famous “traffic gurus” who claim to have the all the answers will disagree with my assessment of banner effectiveness… but that’s because they simply promote EVERYTHING in the hope that something will work for you.

I prefer to tell you the facts!

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer